A survey of 1,000 luxury agents about their top marketing strategies finds them focused on personal websites, Instagram, Facebook, YouTube and SEO.
NEW YORK – A report based on a survey of over 1,000 luxury real estate agents identified the sector’s top marketing strategies. The result? Agents’ efforts should be concentrated in websites, Instagram, search engine optimization, Facebook and YouTube.
The report from Luxury Presence and Sell it Like Serhant found that three-quarters of responding agents still expected their business to see gains this year, with a large portion driven by marketing. They identified brand strategy and lead generation as their primary marketing areas. Luxury agents can enhance their brand using personalized messaging facilitated by customer relationship management (CRM) software.
The report noted that “agents are particularly recognizing the value in professional websites, which allow them to communicate their brand, showcase their listings and services, and provide valuable information to potential clients. This is especially important in the luxury real estate market, where a memorable online presence plays a big role in differentiating agents from their competitors.”
Agents also cited social media as one of their most important channels for generating leads, though an estimated “63% of sellers found their agent through a referral and 73% said they would recommend their agent.”
For effective luxury agent marketing, the report called for agents to request testimonials, create newsletters and incentivize previous clients who send recommendations their way. It also suggested luxury agents “use automated reminders to stay on top of important tasks and follow-ups, and capitalize on opportunities to meet in person.”
Source: RealTrends (07/10/23) Lee, Audrey
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