Home Selling

Can Betting Markets Forecast Home Prices?

New prediction markets let users trade on where home prices are headed, sparking debate over whether crowd sentiment can meaningfully inform housing decisions. NEW YORK – Prospective home buyers and sellers traditionally rely on familiar signals — days on market, inventory levels and recent sale prices — to judge where prices may be headed. Now, … Read more

2025 Florida Market Cools, Early Rebound Emerging

Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum. ORLANDO, Fla. – Florida’s housing market slowed through much of 2025 as high mortgage rates and affordability pressures weighed on buyer demand, but early signs suggest activity is beginning to rebound as rates ease, according … Read more

Design Trends Driving Buying Decisions for 2026

A new survey shows buyers are focusing on design for 2026, favoring calming paint colors, flexible layouts, quality finishes and curb appeal over square footage alone. MADISON, N.J. — A growing number of home buyers say design features, not just price or location, are shaping their home search for 2026, according to new research from … Read more

Buyers Favor Space, Views, Location

NEW YORK — When it comes to their ideal homes, Americans are dreaming big. The typical dream home is a new-construction, ranch-style house, spanning over 2,000 square feet and costing more than $500,000, according to a new survey by Clever Offers. It comes with scenic views of the countryside or water and plenty of outdoor … Read more

AI Is Rewriting the Rules of Real Estate SEO

As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. NEW YORK — Traditional search engine optimization (SEO) strategies are rapidly losing relevance as artificial intelligence (AI) reshapes how people find information online. Real estate agents have relied on blog posts, … Read more

Two More Home Insurers Approved in Florida

The two new companies are the 16th and 17th to enter Florida’s market since legislative reforms were enacted in 2022 and 2023. TALLAHASSEE, Fla. – Two more new home insurers — one opened by Silicon Valley entrepreneurs and another founded by a Tampa-area philanthropist — have been approved to sell policies in Florida. Stand Insurance … Read more

Insurance Outlook Brighter in 2025

TAMPA, Fla.— As the scenario of a higher-than-average hurricane season is again upon us, the property insurance scenarios for homeowners and business owners in Florida are definitely getting better, insurance experts say. Some even say the industry has recovered. If so, that’s saying quite a lot. This follows several years of devastating storms making various … Read more

DeSantis Signs Bills Targeting Squatters

The laws speed up commercial squatter evictions and are a 2025 Florida Realtors’ priority. SB 322 was championed by Realtor caucus member Sen. Ana Maria Rodriguez. SARASOTA, Fla. — Gov. Ron DeSantis held a press conference Monday to sign two bills aimed at limiting squatters’ rights in Florida. Held at The Westin Sarasota, DeSantis addressed … Read more

New Health Insurance Planning Tool Coming Soon

Health Plan Navigator, launching fall 2025, helps Florida Realtors’ members explore and compare health insurance plans on one easy-to-use platform. Links to /membership/health-plan-navigator-venteur Introducing your new insurance solution, powered by Venteur exclusively for Florida Realtors® members. ORLANDO, Fla. — Choosing a health insurance plan is challenging under the best of circumstances. With varying levels of … Read more

April New Home Sales Surge

New single-family home sales in the U.S. rose 10.9% in April as builders offered incentives to attract buyers despite economic headwinds. WASHINGTON – The Census estimate of new home sales posted an unexpected gain in April even as builders and consumers continue to deal with economic uncertainty, elevated interest rates and rising building material costs. … Read more