As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. NEW YORK — Traditional search engine optimization (SEO) strategies are rapidly losing relevance as artificial intelligence (AI) reshapes how people find information online. Real estate agents have relied on blog posts, … Read more
The two new companies are the 16th and 17th to enter Florida’s market since legislative reforms were enacted in 2022 and 2023. TALLAHASSEE, Fla. – Two more new home insurers — one opened by Silicon Valley entrepreneurs and another founded by a Tampa-area philanthropist — have been approved to sell policies in Florida. Stand Insurance … Read more
TAMPA, Fla.— As the scenario of a higher-than-average hurricane season is again upon us, the property insurance scenarios for homeowners and business owners in Florida are definitely getting better, insurance experts say. Some even say the industry has recovered. If so, that’s saying quite a lot. This follows several years of devastating storms making various … Read more
The laws speed up commercial squatter evictions and are a 2025 Florida Realtors’ priority. SB 322 was championed by Realtor caucus member Sen. Ana Maria Rodriguez. SARASOTA, Fla. — Gov. Ron DeSantis held a press conference Monday to sign two bills aimed at limiting squatters’ rights in Florida. Held at The Westin Sarasota, DeSantis addressed … Read more
Health Plan Navigator, launching fall 2025, helps Florida Realtors’ members explore and compare health insurance plans on one easy-to-use platform. Links to /membership/health-plan-navigator-venteur Introducing your new insurance solution, powered by Venteur exclusively for Florida Realtors® members. ORLANDO, Fla. — Choosing a health insurance plan is challenging under the best of circumstances. With varying levels of … Read more
New single-family home sales in the U.S. rose 10.9% in April as builders offered incentives to attract buyers despite economic headwinds. WASHINGTON – The Census estimate of new home sales posted an unexpected gain in April even as builders and consumers continue to deal with economic uncertainty, elevated interest rates and rising building material costs. … Read more
NAR’s new Consumer Guide explains estate planning basics, helping homeowners protect their property and plan for the future with tools like wills and trusts ORLANDO, Fla. — What is an estate plan, and how is it different from a will? When should I begin estate planning? What happens to my home if I don’t have … Read more
Rates on 30-year mortgages stood at 6.76% for the second week in a row, while 15-year rates dipped slightly to 5.89% from 5.92%, Freddie Mac said. WASHINGTON — The average rate on a 30-year mortgage in the U.S. held steady this week, not far from its highest levels this year, but below where it was … Read more
Success now means speed, strategy, and empathy – agents must deliver clarity, prioritize clients and turn market chaos into confidence. NEW YORK — In today’s unpredictable real estate market, success hinges on client centricity, speed and adaptability. The old playbook of relying on referrals and past strategies is obsolete — agents must now move fast, … Read more
The rate on 30-year mortgages fell to 6.81% from 6.83% last week, Freddie Mac said. Borrowing costs on 15-year fixed-rate mortgages dropped to 5.94%. WASHINGTON — The average rate on a 30-year mortgage in the U.S. eased this week, though it remains close to its highest level in more than two months. The rate fell … Read more
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