State Farm and other insurers cite Florida’s stabilizing market and lower litigation costs as auto insurance rate cuts continue. TALLAHASSEE, Fla. — State Farm is getting in on Florida’s auto insurance rate-cutting action. In a news release on Thursday, State Farm said its latest rate cut would bring down premiums for its customers by an … Read more
The rate on 30-year mortgages dropped to 6.17% from 6.19% last week, while the rate on 15-year mortgages fell to 5.41% from 5.44%, Freddie Mac said. The rate on 30-year mortgages dropped to 6.17% from 6.19% last week, while the rate on 15-year mortgages fell to 5.41% from 5.44%, Freddie Mac said. WASHINGTON — The … Read more
NEW YORK — If you’re watching the headlines, it’s tempting to assume business credit card fraud is only a big-company problem. In reality, it’s also a growing threat for startups, small businesses and even everyday consumers. Scammers increasingly target smaller companies because these businesses often lack the fraud prevention resources that larger enterprises can afford. … Read more
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional. SARASOTA, Fla. — Real-estate professionals who use pop-by gifts during informal check-in visits with customers and contacts say the method helps maintain relationships and steady communication and demonstrates appreciation. Not all meetings should be formal, … Read more
Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan. ANN ARBOR, Mich. — U.S. consumer sentiment slipped modestly in October, with the University of Michigan’s Surveys of Consumers reporting a 1.5-point decline from September. While younger consumers showed a … Read more
With rate cuts expected, homeowners weigh HELOCs for flexibility or fixed loans for stability as they consider tapping record home equity levels. WASHINGTON — As the Federal Reserve signals upcoming rate cuts, millions of homeowners are weighing whether to tap their record levels of home equity. ICE Mortgage Technology reports the average homeowner holds about … Read more
Confidence is built through small, daily wins that replace doubt with calm authority, helping Realtors strengthen client trust and maintain steady momentum. NEW YORK — Confident real estate professionals differentiate themselves from the competition by navigating the housing market with less negative self-talk and self-doubt. “If your head is full of self-doubt, how can you … Read more
As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. NEW YORK — Traditional search engine optimization (SEO) strategies are rapidly losing relevance as artificial intelligence (AI) reshapes how people find information online. Real estate agents have relied on blog posts, … Read more
The average rate on 30-year mortgages rate slipped to 6.27% from 6.3% last week, while 15-year rates dropped to 5.52% from 5.53%. WASHINGTON — The average rate on a 30-year U.S. mortgage declined again this week, easing to just above its lowest level this year. The average long-term mortgage rate slipped to 6.27% from 6.3% … Read more
Borrowers can compare lenders without damaging credit by getting prequalified, shopping within 45 days and delaying new credit applications until after closing. NEW YORK — Part of the homebuying process involves shopping around with multiple lenders for the best mortgage rate. But without a plan, the very act of shopping around can negatively impact your … Read more
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