Confidence is built through small, daily wins that replace doubt with calm authority, helping Realtors strengthen client trust and maintain steady momentum. NEW YORK — Confident real estate professionals differentiate themselves from the competition by navigating the housing market with less negative self-talk and self-doubt. “If your head is full of self-doubt, how can you … Read more
As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. NEW YORK — Traditional search engine optimization (SEO) strategies are rapidly losing relevance as artificial intelligence (AI) reshapes how people find information online. Real estate agents have relied on blog posts, … Read more
Consumers are using AI to find local agents, so a strong digital presence, including an updated profile and positive reviews, are essential for visibility and trust. ©Florida Realtors® Source link
Agents should provide appraisers with surveys, upgrades and market insights while verifying credentials and being present during the visit. CHICAGO — Understanding the appraisal process is essential to guiding clients with confidence. Appraisers play an important role in real estate transactions, yet many agents don’t fully understand how to collaborate with them effectively. In an … Read more
Jonathan Lickstein, COO of LoKation Real Estate, shares at the Florida Realtors Convention how AI helps his agents streamline tasks, nurture leads and stay efficient. ORLANDO, Fla. – Artificial intelligence has moved beyond writing listing descriptions. It’s transforming how real estate pros pitch to customers, nurture leads and close deals. For Jonathan Lickstein, COO of … Read more
TAMPA, Fla.— As the scenario of a higher-than-average hurricane season is again upon us, the property insurance scenarios for homeowners and business owners in Florida are definitely getting better, insurance experts say. Some even say the industry has recovered. If so, that’s saying quite a lot. This follows several years of devastating storms making various … Read more
Choosing a niche means greater focus for the public-facing brand, but real estate pros can still work in the market where they started. TALLAHASSEE, Fla. — Real estate professionals who are just starting out often say “yes” to every opportunity; then once a foundation of business is built, they can shift to focus on targeted … Read more
NAR’s new Consumer Guide explains estate planning basics, helping homeowners protect their property and plan for the future with tools like wills and trusts ORLANDO, Fla. — What is an estate plan, and how is it different from a will? When should I begin estate planning? What happens to my home if I don’t have … Read more
Sale pending means a home is under contract but not sold. Deals can fall through due to financing, repairs or paperwork, so backup offers might still be considered. NEW YORK — When a home is listed for sale with the term “pending offer” or “sale pending,” real estate professionals say there is often an accepted … Read more
Agents are using Instagram Reels to showcase local brands and community connections to build trust and position themselves as experts. NEW YORK — Instagram Reels can help agents build local authority and drive engagement by focusing on community-focused content rather than on listings. Successful Reels include sneak peeks of upcoming neighborhood amenities, coming-soon listing teasers … Read more
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