Real Estate Agency News

Why Earnest Money Matters to Sellers

Earnest money shows buyers are committed and financially ready, helping sellers feel more secure about accepting an offer. NEW YORK – Question: My husband and I are trying to buy a home. We got prequalified, as our real estate agent recommended and have the lender ready, but our offers keep getting rejected. Our agent believes … Read more

Why Every Brokerage Needs an AI Use Policy

AI is already reshaping how agents work. Here’s why brokers need clear guardrails. NAR’s AI policy template can help you get started. CHICAGO — Artificial intelligence is already embedded in the way many real estate professionals work. Agents are using it for drafting listing descriptions, responding to leads, generating marketing content, developing CMAs and analyzing … Read more

Spring Listing Moves That Attract Higher Offers

NEW YORK — Every spring, thousands of homeowners list with the same goal: Sell quickly and walk away with the highest possible price. But in the busiest season of the year, strong demand alone doesn’t decide the outcome. The difference between a good sale and a great one often comes down to a handful of … Read more

Practical Ways Brokerages Are Using AI

AI tools are helping brokerages protect their brand, streamline operations and standardize onboarding, freeing agents and staff to focus on higher-value work. NEW YORK — Artificial intelligence (AI) adoption is increasingly focused on reducing friction rather than replacing people, as brokerages look for ways to improve consistency, protect their brand and free up staff time … Read more

Preventing Delistings in Today’s Market

Delistings are rising in some markets as pricing gaps widen. Agents can keep sellers committed by setting realistic prices and staying proactive. CHICAGO – Home sellers are increasingly second-guessing the For Sale sign and stepping back if their homes don’t attract the offers they expect, according to a new report from Realtor.com. It highlights a … Read more

AI Tools Aim to Speed Agent-Buyer Connections

Emerging tech is helping agents spot buyer intent sooner, prompting timely outreach that turns interest into real conversations as 2026 approaches. NEW YORK — Real estate tech leaders are outlining the tools they believe will give agents an edge in 2026, with AI-driven platforms changing how professionals search, nurture and convert business. Inside Real Estate … Read more

First-Time Buyer Mistakes to Avoid

First-time buyers can overlook steps that add real costs, from skipping pre-approval to underestimating expenses and making credit moves before closing. NEW YORK – Buying your first home is exciting and, let’s be honest, a little overwhelming. Between mortgage terms, bidding wars and market pressure, it’s easy to overlook key steps or make snap decisions. … Read more

Florida Realtors Tech Gets National Spotlight

RISMedia featured Florida Realtors for developing major real estate tech, with 2025 President Tim Weisheyer calling the group a “quiet giant” in industry innovation. TALLAHASSEE, Fla. — Florida Realtors® is drawing national attention for its in-house technology tools that have become staples for real estate professionals across the U.S. and Canada. In a recent feature, … Read more

Buyers Favor Space, Views, Location

NEW YORK — When it comes to their ideal homes, Americans are dreaming big. The typical dream home is a new-construction, ranch-style house, spanning over 2,000 square feet and costing more than $500,000, according to a new survey by Clever Offers. It comes with scenic views of the countryside or water and plenty of outdoor … Read more

RE Q&A: Should I Move the Fence Before Selling?

A long-standing fence dispute could raise issues for sellers. An expert says confirm the survey, explore agreements, consider legal options and disclose to buyers. FORT LAUDERDALE, Fla. – Question: When we bought our house almost 20 years ago, it had a concrete partition wall running along the property line between our house and our neighbors. … Read more