Real Estate Agency News

Study: 2 Out of 5 Sellers Make Buyer Concessions

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In 1Q 2023, 42.9% of sellers made a buyer concession; in 1Q 2022, it was 25.5%. Some do it to keep a transaction moving forward, others to match homebuilders’ freebies. SEATTLE – Home sellers gave concessions to buyers in 42.9% of U.S. home sales during the three months ending April 30, up from 25.5% a … Read more

Increase Your Local Rankings as a Real Estate Agent

Optimize your RE website for search engines by integrating keyword phrases into content, metadata and titles – and also make sure your website is mobile-friendly. MEMPHIS, Tenn. – It is crucial for agents to optimize their real estate website by integrating keyword phrases into content, metadata, and titles. This process in known as search engine … Read more

Marketing: Current Relationships or New Ones?

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When considering marketing dollars, it’s generally easier and less expensive to build on your existing relationships than try to create new ones. BOCA RATON, Fla. – Real estate agent Aaron Buchbinder at Boca Raton, Florida-based Compass says the Sunshine State offers a professional advantage, not least for its “booming coastline, diverse population and tax-friendly economy” … Read more

Website Marketing: Banner Ads or Link Building?

The goal is to drive traffic to your website, but what’s the best way to achieve that? Link building improves SEO though banner ads can get faster results. NEW YORK – If trying to market your website and maximize the number of visitors, real estate banner ads – normally appearing at the top of an … Read more

How Can You Downsize on a Tight Schedule?

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Most people shed possessions slowly over time, but a change in circumstances sometimes requires that it be done quickly. A three-step triage plan can help. NEW YORK – Ideally, you’d spend months or even years carefully purging excess belongings – but life may have other plans. Maybe you or someone you love has a health … Read more

For Some, It’s Not ‘Near the Beach,’ It’s Disney

For prices ranging from a few million to $19M– and yearly fees from $20K to $30K – upscale Disney fans live 5 minutes from Epcot and enjoy a roster of insider amenities. ORLANDO, Fla. – Disneyphiles have flocked to Golden Oak, the only residential community in the world located on Walt Disney Co. resort property, … Read more

NAR Board Meets, Approves Changes

The board met May 11 during NAR’s legislative meetings in Washington, D.C. Votes focused on the 2024 budget, dues, fair housing training requirements and more. WASHINGTON, D.C. – The National Association of Realtors® (NAR) Board of Directors met in Washington, D.C. on May 11 and took the following actions: Fair housing and diversity training The … Read more

What Social Media Apps Do Luxury Brokers Use?

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While most social media apps work at all price levels, a Chicago agent says Real Messenger, 1060 and have properties that appeal to luxury clients. CHICAGO – Chicago-area real estate agent Anne Ewasko recommends that luxury brokers take advantage of three social media apps to foster and manage relationships with new and current customers: … Read more

Want a Real Estate Career? Avoid Common Pitfalls

Start by picking the right real estate school, then learn as you go and study for exams. Once licensed, pick a brokerage with a culture that fits your personality. NEW YORK – How do you get started in the real estate industry? Prospective agents should be aware of some licensing mistakes made by others before … Read more

Aging Boomers Push Demand for Elevators

Everyone gets old, and a population wave of higher-income baby-boomer buyers wants to age in place. For many of them, that means a home elevator. NEW YORK – Older people shopping for luxury homes increasingly put an elevator high on their must-have list. These clients are often mobility-challenged, says Florida-based real estate agent Russell Franchi. … Read more