AI needs to be told what role it should fulfill when writing, which means letting the tool know whether they are writing as an agent or a marketing specialist. NEW YORK — When using artificial intelligence (AI) tools, including ChatGPT, to write social media posts, house listings and more, agents need to be prepared to … Read more
Real estate pros who overcome common fears like public speaking, networking and client ghosting can increase their business and see greater success. CHICAGO — Most real estate professionals all have that one thing they absolutely don’t want to do: public speaking, door-knocking, networking. The reality is that not partaking in certain aspects of the business … Read more
NEW YORK — Do you use video as part of your marketing tool kit? If not, research says you should. More than 80% of U.S. adults use YouTube, and more than 50% of all consumers use video to help make a purchasing decision. Yet, only about one in three agents use YouTube for marketing. One … Read more
NAR’s newest Consumer Guide simplifies homeowners insurance with key insights on costs, coverage and claims to help buyers make informed choices. ORLANDO, Fla. — Homeowners insurance can be confusing for anyone, especially new buyers. How much will it cost? What does it cover? How much will the insurer pay if I make a claim? The … Read more
As boating grows in popularity, luxury homebuyers are seeking private marinas for convenience and safety. Developers are meeting the demand. MIAMI — As boating increases in popularity, a growing number of buyers are seeking private marinas at their luxury homes for convenience and safety. Private marinas provide flexibility for homeowners for unplanned outings and add … Read more
One in four buyers with kids received family cash for down payments, compared to 12% of those without, highlighting higher housing costs for families. SEATTLE — One-quarter (25%) of recent homebuyers who have kids living at home received a cash gift from family to help fund their down payment, more than double the 12% of … Read more
The Code of Ethics has evolved with the industry for 100+ years. Here’s what’s new for 2025. Dear Shannon: I’m our board’s Professional Standards Administrator. I know the Code of Ethics has been around for over 100 years, the Code of Ethics and Arbitration Manual (Manual) changes along with the industry and, if there are … Read more
WASHINGTON — None of the country’s 50 largest housing markets offer affordable rent for workers who earn the federal minimum wage, says a new Clever Real Estate study. Buffalo, N.Y., has the most reasonable rent, although it takes 39% of a renter’s monthly income, far more than the commonly used 30% affordability threshold. Full-time workers … Read more
Two new guides – Agency and Non-Agency Relationships and The Appraisal Process – help customers make informed decisions and highlight a Realtor’s value. ORLANDO, Fla. — The latest Consumer Guides by the National Association of Realtors® clarifies the difference between agency and non-agency relationships between buyers, sellers and real estate professionals and outlines the appraisal … Read more
Real estate Q&A: Yes, but it requires more planning and take precautions. Someone you trust could act on your behalf, or there are remote online notarization options. FORT LAUDERDALE, Fla. — Question: We want to sell our condo in Florida, but traveling is getting more difficult because of our age. Is it possible to do this … Read more
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