In Many Cases, the Brand Chooses the Realtor


Just as “the wand chooses the wizard” in Harry Potter world, personal brands often focus on something a Realtor already does or a lifestyle they already enjoy.

NEW YORK – One way real estate agents can differentiate themselves from competitors is to focus on what best fits their personal brand. For many Realtors, their hobby is their brand – or the type of home they live in, or the local neighborhood they know best. A good brand will push strangers to seek out that agent’s services because they have something in common or something a potential customer admires.

Agents should brand themselves to stand out, make a lasting impression and build trust with their clients. And no matter the branding, it should be associated with high-quality service.

In addition, agents need to concentrate on learning about their market. For example, they can study a map of a specific county, analyze the types of homes that sell in each neighborhood, and get a feel for the homes’ values. Once agents know the details of each community, they can offer clients accurate information and expert advice.

Next, maintain and curate relationships. Agents should invest time to understand each client’s needs, customize their services and provide a more personalized experience.

It’s also important to set clear expectations from the outset and work to ensure clients are well-informed at each stage. In all cases, it’s important for agents to make a connection and build a solid foundation with their clients.

Source: RISMedia (06/22/23) Pierce, Jeremy

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