Website Marketing: Banner Ads or Link Building?


The goal is to drive traffic to your website, but what’s the best way to achieve that? Link building improves SEO though banner ads can get faster results.

NEW YORK – If trying to market your website and maximize the number of visitors, real estate banner ads – normally appearing at the top of an email or website – may be a better option than link building, in part due to banner ads’ ability to drive immediate traffic to an agent’s website.

Link building is a way to build a site’s search-engine optimization (SEO) over time and involves links to an agent’s website appearing on other, unrelated websites.

With banner ads, agents can concentrate on specific audiences according to location, interests and behaviors, raising the odds of generating leads and sales. Real estate banner ads’ dynamic visuals can also help boost click-through rates and conversions, build brand awareness and recognition. Banner ads’ flexibility is another advantage, as is cost effectiveness.

However, under certain circumstances, link building can be a more effective strategy for driving organic traffic and enhancing search engine rankings. The practice helps cultivate a website’s authority and relevance for search engines, which can lead to higher engine rankings and more traffic.

Link building can also be cost-effective in the long run since the benefits are long-term. Once cross-links have been created, they will continue to boost websites higher in search-engine rankings.

Both banner ads and link building’s costs are dependent on the agency’s marketing budget and goals. For some, combining both practices may be the optimal solution for maximizing the extent and impact of a real estate agent’s marketing strategy.

Source: Realty Biz News (05/11/2023) Cioppa, Cali

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