Video Marketing Works Since Few Agents Use It


It’s not just about good content that entices customers to return. It’s also about appearing higher in search engine results and boosting an agent’s online presence.

NEW YORK – Most real estate professionals don’t create video content – and that gives those who do a key advantage.

A strong online presence is critical for achieving success, and one strength-building option is to include great videos. Optimization includes attention to detail, including the video’s title, description, tags and other metadata that make it easier for search engines and viewers to understand the video’s content and purpose.

A key goal of video optimization is to increase visibility in Google and other search results. To do so, agents should include relevant keywords and phrases that they think potential viewers might use when searching for online content.

Videos can cover a number of topics:

  • Agents can create virtual tours that showcase listings and give prospective buyers an immersive experience. These videos should highlight key features and rooms, and agents can add music and narration to keep the audience interested.
  • Agents can also use videos to highlight neighborhoods. These should feature local attractions, restaurants and other amenities to help viewers get a sense of what it would be like to live in the area.
  • Video testimonials from satisfied clients can also be posted, along with educational videos about the home buying process, financing options and what to look for in a home.
  • Agents can also introduce themselves and their teams in a video.

In all cases, agents should promote their videos everywhere – via social media, email marketing, and other online platforms.

Source: Realty Biz News (05/04/2023)

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