At one time, networking was a room full of people chatting and exchanging business cards. Today it can be online, with LinkedIn a top place to do it.
NEW YORK – The number of LinkedIn users exceeds 700 million people. That makes the platform ideal for connecting with other real estate professionals, potential clients and industry influencers.
An agent’s first step to maximizing LinkedIn is to create a professional profile that reflects their brand and highlights their experience and expertise. Agents’ LinkedIn page should have a professional headshot, a solid headline, and an informative summary of skills and achievements. Agents can also add contact information, their website’s URL and social media links.
Next, users need to expand their network. They can start by joining LinkedIn groups relevant to their business, such as local real estate associations, industry groups and alumni associations. They can also seek out other groups that connect with potential clients, such as homeowners, property investors and renters. When sending connection requests, the message should be personalized.
To share content, real estate professionals can upload articles, blog posts and videos that provide helpful information to their connections. Furthermore, agents can post photos and descriptions of their listed properties and share virtual tours. This will help agents reach potential buyers and renters who are searching for properties in the agent’s area.
Agents can also use LinkedIn’s advertising tools to target specific demographics and geographic regions to promote their listings to a more extensive audience.
Source: Realty Biz News (04/25/2023) Cioppa, Cali
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