Optimize your RE website for search engines by integrating keyword phrases into content, metadata and titles – and also make sure your website is mobile-friendly.
MEMPHIS, Tenn. – It is crucial for agents to optimize their real estate website by integrating keyword phrases into content, metadata, and titles. This process in known as search engine optimization, which also involves adding external links from reliable sources such as business directories and news outlets, optimizing page speed, and making sure the website is mobile-friendly.
Content marketing involves creating content that is valuable, educational, and keyword-rich. For example, agents can write blog articles about local market trends, make neighborhood guides, and provide infographics to explain the home-buying process.
Agents should also try to gain positive reviews by responding to queries quickly, providing excellent customer service, and sending follow-up emails that request clients to give feedback.
Online review management tools can help agents keep track of reviews and respond quickly. Local directory citations refer to a business’ name, address, and phone number that appear on other websites. Agents should seek to build a strong profile of citations to strengthen their rankings in local search results.
Meanwhile, social media platforms can be used for sharing content, announcing new listings, offering helpful advice, and interacting with local businesses. To incorporate more videos, agents can consider offering virtual tours, lifestyle videos, or real estate market updates.
Agents may consider hiring a professional for web design, development, or digital marketing to ensure their websites and targeted campaigns are effective. However, agents must be sure to be consistent in their efforts and regularly supply content, in particular for social media.
Source: Realty Biz News (01/23/2023) Shepardson, Ben
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