If 9 out of 10 buyers start by typing “How do I buy a home?” into a search engine, it’s worth spending money to make sure your agency’s name is near the top.
NEW YORK – With 90% of house hunters using the internet as a starting point, it makes sense for realty professionals to add a search engine optimization (SEO) expert to their team.
As long as they meet certain criteria, SEO specialists have the power to improve website position among search results – visibility that will put the site in front of more potential clients and generate more leads.
Transparency and ethical conduct are critical – interviewers should ask exactly what SEO methods and tools an expert plans to use. Top prospects will embrace cutting-edge tools with demonstrated efficacy know how to apply them in a highly localized setting.
They also should be able to break the technical process down to the layman’s level and explain how they’ll measure and report progress.
Be skeptical if anyone promises a fast turnaround. SEO optimization is a long-term strategy that takes months to register improvement.
Credible candidates will furnish examples supporting a background of strong SEO work, including recent case studies, client references and performance data that backs up their claims.
Source: Realty Biz News (08/09/2023) Shepardson, Ben
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