One day this won’t be true as artificial intelligence (AI) improves, but most computer-generated content currently has some traits that say, “Hey, I’m from AI.”
NEW YORK – Businesses increasingly use ChatGPT and other artificial intelligence (AI) tools to churn out social media posts, blog articles, marketing materials, real estate listings and more.
Although AI-assisted text is generally believable, however, readers who know where to look can usually distinguish “fake” writing from that created by a human, though this could change as AI “matures.”
For example, AI-generated content tends to excessively repeat ideas and phrases – including keywords, which can actually hurt search engine optimization when overused. It also uses language that lacks creativity, emotion or personal flair; and it struggles to interpret real-world events and changes in context.
It also makes mistakes. While AI helpers produce believable text a good chunk of the time, one out of five pieces of content includes inaccurate information.
Since AI’s skills are based on earlier writings fed into it, there’s also a possibility of duplicate or recycled content – even plagiarism – which introduces the prospect of legal repercussions.
Still, AI makes writing a lot faster in general and a lot better for agents who don’t have a strong writing history. Users that can stomach the risks and disadvantages of AI-driven text might find it an economical and reasonable choice for content generation, depending on their needs.
It is critical, however, to fact-check any and all information produced by AI writing platforms.
Source: Realty Biz News (10/09/2023) Butler, Mihaela Lica
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