When leading a team, social media posts should make members feel seen and appreciated, and show a commitment to people as they build a personal brand.
NEW YORK – Real estate team leaders can distinguish themselves on social media by following three actions:
- Offer members of the team “heartstring” moments that make them feel seen, heard and appreciated.
- Show yourself engaging in conversation with people on social media through intentional comments and authentic direct messages. These reflect your commitment to the business, team and clients.
- Build a personal brand that supports a memorable social presence.
These steps reflect true leadership by demonstrating a willingness to learn, grow and devote time to activities that will drive change.
Source: Inman (01/06/23) Berman-Mikel, Michelle
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