Video marketing helps create a strong online presence, which is essential to buyers who use the internet. The first step to making great videos is getting past fear. CHICAGO – Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone … Read more
LOS ANGELES — On a winter morning in Woodland Hills, the “Squatter Hunter” slowly approaches a posh two-story home dressed in all black, armed with a Glock 26 pistol, stun gun, pepper spray and baton. His body camera is on. His two-man squad lurks behind him. They’ve spent four days in surveillance, learning the habits … Read more
MIAMI – A new sugar cube house sits in a slice of Miami called Silver Bluff, a sleepy residential neighborhood between Coral Gables and Coconut Grove. Rising above land on stilts and a roof adorned with solar panels, it stands out in a neighborhood filled with houses surrounded by chain-link fences and pitched rooftops with … Read more
A listing broker allowed unaccompanied buyers to tour properties without the seller’s authorization. The broker was found in violation of Article 1, but isn’t this also an Article 3 violation? ORLANDO, Fla. – Dear Shannon: I’m a broker with a good size brokerage office and a fair number of sales associates. During our weekly meeting, … Read more
Since bank wires remain the preferred method of closing escrow on a real estate transaction, the best protection is to be overly cautious. MIAMI – Question: I am buying a house and have been warned about the various scams, especially those involving wires. I spoke with the closing agent, and they will not accept a … Read more
Success in the luxury market isn’t just about confidence and who you know. The best agents understand the market and the industry. NEW YORK – Real estate professionals have their own networking and lead generation strategies, but most believe that they can “will” their luxury market success into being – whether that means following up … Read more
One of the keys to buying a house from a distance is having a trusted agent who understands the buyer’s needs and can offer guidance along the way. NEW YORK – Prospective home buyers are widening their home search areas to find new places to live. The National Association of Realtors® (NAR) says the median … Read more
MIAMI — South Florida saw the highest number of condominiums selling out to developers since the pandemic. More buyouts are in the pipeline, raising questions about the future of South Florida’s skyline. Miami-Dade and Broward saw 18 condo buyouts last year, the highest number since 2019 when both counties had a total of 23 buyouts, … Read more
With improving housing inventory, the Relitix Agent Movement Index rose in Jan., a trend that indicates real estate agents appear more confident about changing firms. LAKE GENEVA, Wis. – The Relitix’s Agent Movement Index shows that real estate agents are switching brokerages at a faster rate than in 2024 after staying put when housing inventory … Read more
While easing, for-sale inventory remains tight in Florida and across the U.S. Buyers have to stay persistent and manage frustration levels during their home search. MERIDEN, Conn. – Ben Borecki and Raleighe Orszulak-Borecki, both 29, searched for about a year to find their perfect home. They visited over 20 houses and bid on five. Finally, the … Read more
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