A scam converts Airbnb listings into discounted “Home for sale” ads targeting first-time buyers. If a buyer asks to tour the home, the scammer rents it for a day to do so. PORTLAND, Ore. – Airbnb hosts in Oregon are warning of a new scam, saying that some guests could be using local Airbnb properties … Read more
Not revealing known property defects to a buyer – a common problem in real estate, studies show – can land you in court. Follow these best practices to avoid liability. CHICAGO – When a homebuyer discovers a property defect that wasn’t disclosed by the seller or listing agent, the buyer may sue, claiming the home … Read more
In general, technology simplifies complicated tasks. It’s doing that now with writing, and it’s expected to soon speed up the mortgage-approval process. NEW YORK – Real estate already uses automation technology for various applications, including machine-learning algorithms that can identify homeowners likely to put their property up for sale in the immediate future. Chatbots can … Read more
MIAMI – Many prospective homebuyers sent a strong message at the start of 2023: They are done trying to buy homes in South Florida, as annual sales nosedived in January in Miami-Dade and Broward counties. For residents patiently waiting to buy a bigger house here or move to a different neighborhood for better quality of … Read more
High-end clients want luxury agents – or at least agents that look like they are. Your personal brand should suggest luxury as you attend charity events or galas. NEW YORK – Before focusing on the luxury market, real estate professionals need to analyze their current personal brand to make sure it speaks to high-end shoppers. … Read more
Is limited marketing time for social media best spent domineering one site, such as Facebook, or developing a lighter presence on many social media sites? NEW YORK – Real estate professionals may have good results focusing on a particular digital marketing channel, but Angela Boyer-Stump, senior global real estate advisor and licensed salesperson at Sotheby’s … Read more
Year-end earnings reports from Redfin and Zillow showed substantial losses after mortgage rates almost doubled – the “scenario we feared would happen.” SEATTLE – Seattle’s real estate tech companies are feeling the effects of the cooling housing market on their bottom lines. Despite cutbacks and layoffs in 2022, year-end earnings reports from Zillow and Redfin … Read more
State-run Citizens’ policies are sold only through insurance agents, but scammers are creating fake websites to target Fla. homeowners seeking coverage. TALLAHASSEE, Fla. – Citizens Property Insurance Corporation sent out a consumer alert to help Florida homeowners avoid scammers. The warning: Be wary of internet schemes by entities masquerading as Citizens “selling” fictitious insurance products … Read more
“I’m going to do this better,” brokers say when starting a new business, but that purpose can get lost in day-to-day operations. Is it time to bring it back? NEW YORK – As the marketplace slows, it’s essential to pause and think about new strategies. As the backbone for everything that comes next, a brokerage should … Read more
Since people love friends and generally avoid salespeople, a call to “check in,” or an “I stopped by with this small gift” makes you seem more like a friend. NEW YORK – A prime source of leads for real estate professionals is their database list of previous clients. Many agents hesitate to call clients because … Read more
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