It’s Not All About You! Promote Yourself Without Going Overboard


Self-promotion without sounding self-centered is important to maintaining a thriving business.

NEW YORK – Nikki Beauchamp, an advisor with Sotheby’s International Realty in New York City, says self-promotion is important for real estate professionals, but they need to balance showcasing their expertise while maintaining authenticity and nurturing genuine connections with clients and peers.

Beauchamp recommends recognizing the benefits of and practicing dual promotion.

This positions them as team players, bolsters their reputation and expands their network.

They should engage with their peers’ social media content, participate in industry discussions and attend online and offline networking events. She also emphasizes the importance of keeping other forms of promotion genuine. This involves a focus on the value they provide and creating content that educates and informs.

However, it is still important for them to engage in self-promotion, making sure to highlight their unique selling points, professional achievements, and client success stories.

Source: Inman (2/11/23) Beauchamp, Nikki

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