A Realtor advertised his services with guaranteed savings but was unable to provide it. The ethics panel deemed the slogan misleading, since savings couldn’t be guaranteed in every case. Dear Shannon: I am a passionate broker with a focus on helping buyers. I’m also an outstanding negotiator, and, almost every time when I represent buyers, … Read more
ORLANDO, Fla. – Florida Realtors® recognized Mike McGraw, 2023 Florida Realtors president, as its 2024 Realtor of the Year. The award – one of several – was presented Thursday during the state association’s annual Convention & Trade Expo at Rosen Shingle Creek in Orlando, Fla. The Realtor audience applauded as McGraw accepted the award from … Read more
Creating a memorable brand includes knowing your audience and communicating your business needs and expectations. NEW YORK – To create a lasting brand, it is more than just finding the right logo and color scheme, it’s about creating a unique and authentic feeling for home buyers and sellers that they will remember. The first step … Read more
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