Real Estate Agency News

Buyers and Sellers: Staying Ahead in the Market

With mortgage rates steady, buyers and sellers must remain prepared. Home improvements, decluttering and proper financial prep can help navigate today’s market. NEW YORK – People considering buying or selling a home are facing a unique market. The real estate market has been in flux for several years, and high interest rates have made it … Read more

Building Repeat Business and Referrals

New Realtors can build lasting careers by using social media wisely, personalizing service and staying connected long after the deal closes. ORLANDO, Fla. – As a new real estate professional who is a Realtor®, you’re stepping into a competitive world where success goes beyond closing a deal — it’s about earning trust that brings clients … Read more

Boomers Now the Largest Share of Home Buyers

Baby boomers account for 42% of all home buyers, while millennials fall to 29% (down from 38% from one year ago), NAR said. Multigenerational home buying is rising. WASHINGTON — In a shift that underscores changing dynamics in the housing market, baby boomers now make up the largest generational group of home buyers, according to … Read more

Real Estate’s Big Names at Inman Miami

Inman On Tour Miami 2025, May 20-21, brings together industry leaders to discuss trends, AI and market shifts, with expert sessions to help agents thrive. MIAMI – As Florida remains a hotbed for real estate growth and innovation, Inman On Tour Miami 2025 brings together industry leaders, top agents and innovators to explore emerging trends, … Read more

New Guide Helps Buyers Navigate HOAs

NAR’s new Consumer Guide explains homeowners associations (HOAs), covering fees, rules and other important information, helping buyers make informed decisions. ORLANDO, Fla. — Living in a community with a homeowners association comes with benefits and responsibilities that may be unfamiliar to buyers, particularly to first-time owners. HOAs are designed to maintain the standards and integrity … Read more

Building Relationships as a New Agent

New agents should focus on building referrals through people they already know, including family, friends and local business owners. CHICAGO — In the real estate business, no relationships mean no deals. No deals = no money. Simple, right? As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: … Read more

Consumer Guide: Property Taxes Explained

NAR’s latest Consumer Guide provides an overview of property taxes, exemptions, reassessments and more to help buyers and sellers navigate real estate transactions. ORLANDO, Fla. — Property taxes are one of the expenses associated with homeownership, yet many buyers — especially those purchasing for the first time — have questions about how they work. The … Read more

Meet the AI Revolution for Luxury Homes

The latest smart home technology offers greater personalization, advanced automation and seamless integration across every part of a home. NEW YORK – When selling a luxury home, forget asking Alexa or Google turn on the lights. Those systems are flip phones compared to the newest smart-home tech. The most advanced generation of smart home technology … Read more

NAR: Homeownership Prep Consumer Guide Available

NAR’s “Preparing for Homeownership” guide helps buyers explore home choices, down payment options, available resources and much more. ORLANDO, Fla. — Buying a new home or planning a next move comes with a lot of unanswered questions. The latest Consumer Guide by the National Association of Realtors® aims to demystify some of the process and … Read more

Creating Powerful ChatGPT Prompts | Florida Realtors

AI needs to be told what role it should fulfill when writing, which means letting the tool know whether they are writing as an agent or a marketing specialist. NEW YORK — When using artificial intelligence (AI) tools, including ChatGPT, to write social media posts, house listings and more, agents need to be prepared to … Read more