Start with local research. What words to buyers use most often when searching for a home? What words are within listings that see the most clicks? NEW YORK – Both words and images make an impact when marketing homes for sale, says Colibri Real Estate’s Tina Lapp, who has almost 30 years of professional education … Read more
Investors bid up prices for multifamily properties during the pandemic, and that debt will soon cost even more after higher interest rates affect loan rates. NEW YORK – Apartment buildings could be the next trouble spot in commercial real estate, with last year’s sudden increase in debt costs threatening to wipe out multifamily property owners … Read more
An 18-association group that includes NAR sent a letter to federal housing regulators, saying that rent control makes affordable housing issues worse – not better. WASHINGTON – Eighteen associations representing housing providers, lenders and residents sent a letter to Federal Housing Finance Agency (FHFA) Director Sandra Thompson. The letter offered a warning that some policies … Read more
While $1M signified luxury property a short while ago, it’s now 8% of the nation’s housing stock – but a large percentage of those homes are still in Pacific Coast states. SEATTLE – Just over 8% of U.S. homes are worth $1 million or more, near June 2022’s all-time high of 8.6%, according to a … Read more
Once upon a time, a condo had a dynamic golf course view, but a developer bought it and the view now is two overgrown trees. Are there options? FORT LAUDERDALE Fla. – Question: When I bought my condo, my building had the best golf course view from my screened porch. However, the golf course faced … Read more
How well does HUD oversee the nation’s Housing Trust Funds, which flow to states for affordable housing? The Fed’s oversight group suggests five changes. WASHINGTON – On August 8, the U.S. Government Accountability Office (GAO) released a report entitled “Affordable Housing: Improvements Needed in HUD’s Oversight of the Housing Trust Fund Program.” The Housing Trust … Read more
If 9 out of 10 buyers start by typing “How do I buy a home?” into a search engine, it’s worth spending money to make sure your agency’s name is near the top. NEW YORK – With 90% of house hunters using the internet as a starting point, it makes sense for realty professionals to … Read more
The number of completed foreclosures rose 4% month-to-month, but Attom says the “housing market remains in flux” – they could go back up or keep dropping. IRVINE, Calif. – Foreclosure activity rose following pandemic-era bans but never completely returned to a level seen before COVID-19 shook the market. Now foreclosures seem to be falling again, … Read more
Start with core values – but importantly, write them down to create a clear guide for the agency’s direction. It also helps keep everyone onboard if you make them short. NEW YORK – To thrive, real estate agencies need to nurture a healthy and prosperous culture. RexMont Real Estate CEO Adriano Tori offers four tips … Read more
The size of an email list mirrors the return on investment. To create positive vibes and build relationships, add a mea culpa email that corrects an earlier mistake. NEW YORK – Real estate agents can keep in touch with clients and contacts, produce leads and build brands through a well-crafted email newsletter – but only … Read more
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