While most social media apps work at all price levels, a Chicago agent says Real Messenger, 1060 and Ri.la have properties that appeal to luxury clients. CHICAGO – Chicago-area real estate agent Anne Ewasko recommends that luxury brokers take advantage of three social media apps to foster and manage relationships with new and current customers: … Read more
Everyone gets old, and a population wave of higher-income baby-boomer buyers wants to age in place. For many of them, that means a home elevator. NEW YORK – Older people shopping for luxury homes increasingly put an elevator high on their must-have list. These clients are often mobility-challenged, says Florida-based real estate agent Russell Franchi. … Read more
People “used to the best” in everyday life expect top-shelf home marketing and cutting-edge websites – the type of style that aligns with their day-to-day existence. NEW YORK – Want to sell luxury real estate? Think like you’re rich. Luxury real estate agents should understand and adapt to their affluent clientele’s mindset in order to … Read more
High-end clients want luxury agents – or at least agents that look like they are. Your personal brand should suggest luxury as you attend charity events or galas. NEW YORK – Before focusing on the luxury market, real estate professionals need to analyze their current personal brand to make sure it speaks to high-end shoppers. … Read more
SARASOTA, Fla. – When Dan Graue read a letter from the Sarasota County Property Appraiser that notified him he had been dodging taxes on his homesteaded property and now owed more than $64,000 in fines and back taxes, he thought there must have been an error. He and his wife, Jennifer, had owned the house … Read more
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