Tools, such as AI and automation, can widen reach and improve efficiency, but they don’t replace human connection. Long-term growth depends on empathy. BOSTON — Even as artificial intelligence (AI) and automation reshape business strategies, experts say the foundation of marketing remains the same: start with the customer. The idea isn’t new. In 1960, Harvard … Read more
U.S. consumer sentiment fell 5% in September as high prices and weaker economic expectations weighed on outlooks, though inflation expectations eased slightly. WASHINGTON — U.S. consumer sentiment eased about 5% in September, according to the University of Michigan’s final monthly report released Friday, though it remains above the low readings seen in April and May. … Read more
Agents should provide appraisers with surveys, upgrades and market insights while verifying credentials and being present during the visit. CHICAGO — Understanding the appraisal process is essential to guiding clients with confidence. Appraisers play an important role in real estate transactions, yet many agents don’t fully understand how to collaborate with them effectively. In an … Read more
Real estate agents can leverage AI to enhance listings, personalize marketing, save time and stay visible as buyers increasingly rely on AI tools. NEW YORK — Artificial intelligence (AI) is turning property marketing into a faster, more tailored process. Teams are improving existing photos and renderings with motion, cleanup, and short loops, creating more immersive … Read more
The two new companies are the 16th and 17th to enter Florida’s market since legislative reforms were enacted in 2022 and 2023. TALLAHASSEE, Fla. – Two more new home insurers — one opened by Silicon Valley entrepreneurs and another founded by a Tampa-area philanthropist — have been approved to sell policies in Florida. Stand Insurance … Read more
The average rate on a 30-year mortgage fell to 6.26% from 6.35% last week. Borrowing costs on 15-year fixed-rate mortgages slipped to 5.41% from 5.5%. WASHINGTON — The average rate on a 30-year U.S. mortgage fell again this week, echoing a decline in long-term U.S. Treasury bond yields ahead of the Federal Reserve’s first rate … Read more
Wealthy buyers are opting for homes that balance convenience, style, and investment value rather than size and can be purchased in cash. NEW YORK — The definition of luxury housing is shifting from sprawling estates to smaller, more understated homes that emphasize comfort and high-end finishes. “When it comes to home buying, quiet luxury doesn’t … Read more
To determine if a home is in an HOA community, check the deed and closing documents. If recorded, the annual fee is required; if not, it’s optional. FORT LAUDERDALE, Fla. – Question: We just bought a house in a nice neighborhood that we thought didn’t have a homeowners association. One of the neighbors told us … Read more
Jonathan Lickstein, COO of LoKation Real Estate, shares at the Florida Realtors Convention how AI helps his agents streamline tasks, nurture leads and stay efficient. ORLANDO, Fla. – Artificial intelligence has moved beyond writing listing descriptions. It’s transforming how real estate pros pitch to customers, nurture leads and close deals. For Jonathan Lickstein, COO of … Read more
Luxury buyers are increasingly requesting overnight stays before making offers, using the “try-before-you-buy” approach to test a home’s fit. MIAMI — A growing number of luxury home buyers are asking to spend the night in a property before making an offer, treating homes like a “test drive.” Sellers in markets such as Florida, California and … Read more
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