Consumers are using AI to find local agents, so a strong digital presence, including an updated profile and positive reviews, are essential for visibility and trust. ©Florida Realtors® Source link
A new survey finds buyers are prioritizing wellness, flexibility and community over square footage, embracing smaller homes with modern, eco-friendly features. CHICAGO — With the steady rise in home prices over the past several years, more house hunters are showing willingness to accept trade-offs in order to purchase a home — a trend only growing, … Read more
The National Association of Realtors released guides on private mortgage insurance, home selling safety and wire fraud to help homeowners make informed decisions. ORLANDO, Fla. — The National Association of Realtors® released three Consumer Guides to assist prospective and current homeowners in navigating the complexities of real estate transactions. These guides provide valuable information on … Read more
Make any home shine with expert decorating tips: choose a theme, highlight key spaces, start with lights and keep arrangements simple for staging and curb appeal. NEW YORK — The sights and sounds of the holiday season help to make this a special time of year that people look forward to. With magical moments and … Read more
The state’s Business Rent Tax has officially been repealed after decades of advocacy by Florida Realtors, saving commercial tenants $2.5 billion annually. TALLAHASSEE, Fla. — A decades-old state tax on commercial leases, known as the Business Rent Tax, will disappear today after 57 years on the books. Florida Realtors® has been actively working for years … Read more
Tools, such as AI and automation, can widen reach and improve efficiency, but they don’t replace human connection. Long-term growth depends on empathy. BOSTON — Even as artificial intelligence (AI) and automation reshape business strategies, experts say the foundation of marketing remains the same: start with the customer. The idea isn’t new. In 1960, Harvard … Read more
U.S. consumer sentiment fell 5% in September as high prices and weaker economic expectations weighed on outlooks, though inflation expectations eased slightly. WASHINGTON — U.S. consumer sentiment eased about 5% in September, according to the University of Michigan’s final monthly report released Friday, though it remains above the low readings seen in April and May. … Read more
Agents should provide appraisers with surveys, upgrades and market insights while verifying credentials and being present during the visit. CHICAGO — Understanding the appraisal process is essential to guiding clients with confidence. Appraisers play an important role in real estate transactions, yet many agents don’t fully understand how to collaborate with them effectively. In an … Read more
Real estate agents can leverage AI to enhance listings, personalize marketing, save time and stay visible as buyers increasingly rely on AI tools. NEW YORK — Artificial intelligence (AI) is turning property marketing into a faster, more tailored process. Teams are improving existing photos and renderings with motion, cleanup, and short loops, creating more immersive … Read more
The two new companies are the 16th and 17th to enter Florida’s market since legislative reforms were enacted in 2022 and 2023. TALLAHASSEE, Fla. – Two more new home insurers — one opened by Silicon Valley entrepreneurs and another founded by a Tampa-area philanthropist — have been approved to sell policies in Florida. Stand Insurance … Read more
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